PR & Media Management

Helping you Achieve your Marketing Goals, MEDIA MANAGEMENT, Corporate Communication & Public Relation (PR)

CRREATING BUZZ, BUILDING BRANDS

VMC QUOTE

          In this boutique company, Via Media Creations aims to provide best-in-class marketing, public Relations, communications counsel and services to its clients. In addition, give form to projects that meet the brand with its target, to give birth to something special. At the same time, Via Media Creations will create an organization that will be able to attract and retain exceptionally talented individuals and will all work together to perfect the arts of marketing, public relations and communications.

MISSION

Via Media Creations’s mission is to be nationally recognized and provide its clients with a level of excellence that surpasses their highest expectations. Our people and our organisation will come to represent the ideal business partner for corporations eager to manage their communications with their key stakeholders. We strive to develop and implement the most unique strategies for our clients through creativity and innovation.

“VIA MEDIA CREATIONS’s approach to Public Relations is to create, modify, enhance, and protect the business environment of VIA MEDIA CREATIONS clients through creating informed opinions in key audiences based on the creative presentation of truthful information. The carefully balanced combination of knowledge of the local conditions, the innovative approach to communications, and the experience in work in international partnerships, enhance VIA MEDIA CREATIONS’s capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical standards, as well as the use of creative communications tools make VIA MEDIA CREATIONS capable of optimally satisfying the communications needs of its clients.”

OUR FACTS

• Unique and creative solutions that meet the clients’ expectations not only by realizing the clients’ business objectives, but particularly by our strict adherence to the ethical principles of public relations
• Continuous search for opportunities beyond the agreed communications and business objectives
• Creative approaches to the clients’ special needs in order to find unique and tailored communications solutions
• Team work based on the implementation of progressive communications disciplines
• Professional quality of services provided by a highly motivated team
• Courage and readiness to communicate on behalf of client in crisis
• Strong technological background
• 24/7 availability

OUR VALUESRELATIONSHIPS

We are committed to developing long-term relationships with our clients and building confidence and trust such that our clients will come to us again and again for assistance in filling their leadership positions.

PASSION

We are extremely passionate about the industries and clients we serve and our clients’ marketing and communications needs.

TALENT

We employ only highly talented individuals who deliver superior client service levels and industry-leading marketing and communications capabilities.

SERVICE

We provide the highest level of service on every assignment. We assemble a project team based on the skills and backgrounds required to bring success to a particular project. Our employees give our clients their complete attention and commitment.  

PARTNERSHIP AND STRATEGIC COUNSEL.

 We promote a collaborative partnership with our clients and view ourselves as an integral extension of their business. We become a valued source of informal advice on a variety of issues.

TECHNOLOGY

 We are committed to the idea that technology is the key to taking the lead in our fast-changing economic environment and we aggressively leverage technology internally to provide streamlined processes and highly dependable solutions for our clients.

 INTEGRITY

 We insist on honesty and fairness as the guides against which all of our actions must be measured, and we dedicate ourselves to walking the high ground in all our actions.

DIVERSITY  

We embrace a focus on ability and character as the driving forces for accomplishment in career advancement.

OPPORTUNITY

 We believe that the ability to see opportunity for our clients, and help them seize it, is the cornerstone of our services and is central to the solutions we provide.

CONTINUOUS IMPROVEMENT

We work hard at being the best, we articulate how we want to work with one another, we constantly work to perfect the model and we reinforce behaviours that lead to top performance Our services In all that we do, we aim to add value to our clients’ businesses, dramatically enhance the effectiveness of their communication efforts and build their reputation capital. PUBLICITY The consultancy has extensive and varied experience in publicity. As experienced journalists, we are adept at preparing and placing news releases, feature articles and general media briefing documents. Daily involvement with media nationally enables the consultancy to maximise opportunities for publicity on our clients’ behalf, effectively and cost-efficiently. PUBLICATIONS  The consultancy applies its range of skills in the research, writing and production coordination of marketing documents such as newsletters, brochures and major submissions; promotional vehicles such as audio and video presentations; and statutory documents such as annual reports and prospectuses.

ISSUES AND CRISIS MANAGEMENT

The consultancy has been recognised nationally by the Public Relations Institute of Australia for its extensive experience in issues and crisis management. We work with clients and other consultants to analyse crisis scenarios and to develop and implement strategies to overcome potential areas of difficulty or sensitivity quickly and effectively. While we strongly advocate active crisis preparedness programs for clients, our team is also on immediate call to implement programs for emerging situations

COMMUNICATION AUDITS

Communication practices risk becoming just a management process unless they are reviewed regularly for impact and cost effectiveness. An audit of communication channels and content can often result in reinvigoration of the communication process, rationalisation of media used more effective impact and substantial cost savings. The consultancy is skilled and experienced in audit projects

MEDIA AND SOCIAL MEDIA TRAINING

We offer bespoke communication, presentation, media and social media training courses. Our practical ‘hands on’ approach to training has proved its value for many of our clients in refining and delivering key messages to media, live audiences or online, and also protecting reputations in the face of corporate issues or crises.

STAKEHOLDER RELATIONS

In many instances projects fail or are blocked because the relevant information about impact and benefits are not successfully communicated to all relevant audiences. The consultancy is skilled and experienced in researching, identifying, categorising and prioritising stakeholder groups and individuals and managing targeted communication to appropriately inform attitudes and opinions.

PROMOTIONAL EVENT MANAGEMENT

The consultancy has extensive experience in planning and managing special events including product launches, project announcements or other promotional opportunities. We work with clients to identify the most suitable form of event; devise and implement plans to make these events memorable and effective; and manage them to maximise the impact and outcomes.

PROJECT MANAGEMENT

We have access to an extended network of specialist resources through external and affiliate consultancies. The consultancy’s knowledge of these complementary disciplines and our long-standing relationships with external suppliers ensures the highest results for clients. Whether undertaken in-house or externally, these services are managed from commencement to completion with absolute commitment to quality, continuity, cost effectiveness and speed of service.

COMMUNITY RELATIONS

We have experience in working to improve community relations through communication. This includes developing and undertaking research and consultation programs and implementing appropriate communication vehicles to improve relations between organisations and their communities.

RESEARCH

Effective communication relies on a two-way flow of information. The consultancy has strong skills in collecting – as well as disseminating information. This includes attitude studies, qualitative research among target audiences, desktop research, confidential inquiry and pilot research to inform and enhance quantitative research.

EMPLOYEE RELATIONS

All organisations depend absolutely on the motivation, skills and integrity of their workforces. The consultancy is experienced and expert in applying the rules of best practice communication to ensure that employee relations are based on planned, effective two-way information flow between management and the workforce. Services include:

• Digital media programs

• Graphic design

• Printing

• Website development and management

• Photography

• Advertising

• Video production

• Market research

• Community engagement

• Government relations

• Direct marketing  

Our experienced team thinks strategically and acts effectively to give our clients the power to influence action and opinion. We harness a broad range of communication channels and techniques to achieve agreed outcomes for the organisations we work with. This includes earning and managing coverage in traditional media; developing and building “owned” communication channels; and creating engaging and relevant content to drive brand awareness on-line. We advise our clients in their corporate communication with key influencers, special interest groups, business partners and Government; support their marketing efforts to customers; and assist in building cohesive organisational culture through enhanced internal communication. We also apply our considerable expertise to managing issues and crisis communication should our clients face reputational risk. In all that we do, we seek to be strategic, measurable and accountable – an approach that has served our clients well for almost 25 years. why choose The leader in developing and delivering measurable outcome-focussed programs that enhance your brand and maximise your revenue and market engagement. Verified Track Record For more than 20 years, Via Media Creations Public Relations has built and protected the reputations of a diverse range of organisations across the full spectrum of multi-national corporations through to local Adelaide businesses and community organisations. Fearless a   Strategic Communication PR

• Publicity and media liaison
• Employee relations
• Issues /Crisis Management
• Media management, training and monitoring
• Community relations
• Communication planning and audits
• Brand building
• Feature writing

Multimedia

• Video production
• Print and digital design
• Animation
  •  

MEDIA RELATIONS There is no such thing as an information vacuum. When there is a lack of hard information, hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with the media based on the quality of information. Building media relations is surely no secret veiled in magic. Well managed media relations have a major positive impact on company reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in VIA MEDIA CREATIONS-designed PR activities. Our media relations specialists have extensive experience in this field. Apart from company spokespersons, it is also members of the board or other executives or employees who act as a company’s spokesperson. Formulating and communicating key messages is a matter of drill, not talent, and it can be learnt. All communications programs are based on knowledge of media relations and public appearance principles. VIA MEDIA CREATIONS provides such training and maintains an extensive list of prominent alumni of our training sessions.

• Identification of Key Media Contacts
• Media Monitoring and Analysis
• Media Trip
• Media Training
• Key Message Development
• Q&A Development
• Press Release Writing and Targeted Distribution
• Copywriting
• Press Conference
• Media Placement
• Spokesperson Service

INTERNET RELATIONS The internet is an important medium for building relationships with all audiences for all companies, regardless of sector. The internet allows opinions to be received by the entire on-line population, but also opens up novel ways of establishing a dialogue with target audiences. The internet allows for personal communication and helps utilize creative tools for attracting the attention of target audiences. A company’s reputation may only improve when the company website provides information relevant for the professional and general public and the company’s business associates. A mere internet presence is not enough today. Beyond traditional communications via the “bricks and mortar” mass media, the Internet provides innovative communications opportunities that we recommend to use if appropriate. VIA MEDIA CREATIONS helps clients create effective internet communications strategies, and together with experienced subcontractors provides a variety of internet related services ranging from internet surveys to web video broadcasts and contextual advertising. Rajasthan Global and eMedia Checker: VIA MEDIA CREATIONS proprietary tools for internet monitoring Website Development and Consulting Social Media work Consulting on Blogs, Social Networks, and Specific Applications Internet Survey Internet Broadcast Internet Chat Intranet Direct Communication with Target Groups through Videomail and VIP mail

PR TOOLS AND SUPPORT

Production companies usually propose to clients ways of delivering what is demanded from them. VIA MEDIA CREATIONS, however, provides services at an earlier stage of planning and helps clients search for the most effective ways to communicate key messages. Such an approach brings effective results at lower costs. VIA MEDIA CREATIONS’s services provided in this area cover event management, internet surveys, internet portal design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to produce materials and events which the participants do not forget after the curtain comes down. VIA MEDIA CREATIONS provides clients with top-class services especially, including innovative hi-tech services. In 1999 for example, VIA MEDIA CREATIONS prepared and managed the first ever live internet TV broadcast from the CNTS building. VIA MEDIA CREATIONS puts emphasis on the most important element of production management, which is building an interactive relationship between a client and its key audience. In our understanding, public relations is built on a dialogue with target audiences and the communications tools applied should respect this. VIA MEDIA CREATIONS’s services in the area of PR support:

• Brochures
• CD-ROM/DVD
• Newsletters
• Mass Mailing
• Information Line
• Information Materials
• Leaflets
• P.O. Box
• Invitations
• Event Management

BRAND AND REPUTATION CONSULTING

Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by a customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike. VIA MEDIA CREATIONS provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results. VIA MEDIA CREATIONS offers services in these areas:

• Product PR
• Corporate PR
• Product/Brand Market Launch
• Rebranding
• Relaunch
• Product Recall

Experiencedstrategic Communications Via Media Creations is the leader in the development and delivery of measureable, outcome-focused communication programs for private and public sector clients. Our services are designed to enhance your brand, and maximise your revenue and target market engagement Media Management Via Media Creations understands the media and utilises proven methods across traditional and digital media to successfully manage every client’s profile. Fearless advice Our consultants will always advise you of the best means of building and protecting your reputation. This fearless advice is based on our depth of understanding and experience within the communications arena. Media / digital / social media training We are highly skilled at training your staff to communicate effectively with all audiences. Issues / crisis management Our expertise in developing and delivering contingency management programs before issues arise ensures there is minimal impact from potentially negative messages for your reputation, your organisation and your stakeholders. Our team is also on immediate call to implement programs for emerging situations. Complete ‘in-house’ Communications Suite From internal communications to press and broadcast media to social media, digital video production and graphic design, Via Media Creations provides your organisation with the full suite of coordinated and cohesive communication tools to enhance your reputation. GLOBAL NETWORK LOCAL FOCUS We can provide on-the-ground access to communication expertise and market intelligence in 20 cities around the india Via Media Creations is a member of the Registered Consultancies Group of the Public Relations Associations  – the peak organisation for public relations professionals in the country. The consultancy is also a Professional Member of the International Public Relations Association. We maintain a national network of cooperating consultancies with offices in all states and territories, and we are a long standing affiliate of global public relations firm Public Relations. Rajasthan Global provides us – and our clients – with access to local knowledge and resources in more than 100 cities across the globe
CONCEPT MANAGEMENT: Via Media Creations packages strategize ideas and make solutions. We bring about change by focusing on core creative concepts. Via Media Creations believes that a successful team is a group of many hands but one mind. MARKETING, PUBLIC RELATIONS AND COMMUNICATIONS: Via Media Creations provides above and below the line marketing. Using an integrated approach; that the client is ensured piece of mind as each service is provided by one service provider. Thus the client works with one account director from the start to the finish of the project. Via Media Creations looks to support clients long to short term marketing objectives. MEDIA: VIA MEDIA CREATIONS IS DEVOTED TO ACHIEVE SUCCESS THROUGH INNOVATIVE, CONTENT DRIVEN STRATEGIES AND DIRECT MARKETING CAMPAIGNS. We deliver streamline access to your target audience to help you connect with your customer. We offer services in a number of media fields. OUR SERVICES INCLUDE: • Web development and Online Marketing • Multimedia • Print Media • Branding • Events • Video Editing and Sound Production • Promoters, Models and dancers                   PR FOR HR Having the right people working for your organisation is critical to its success. But in today’s highly competitive labour market, traditional methods of attracting and retaining talent are not necessarily relevant or effective. We are experienced in the development and implementation of cost-effective public relations strategies – working in a focused manner or by leveraging broader migration or recruitment campaigns undertaken by government or industry groups – to not only increase your organisation’s profile but also to assist with recruitment campaigns in target markets both interstate and overseas. VIDEO PRODUCTION Globally, more than four billion videos are viewed each year, suggesting online video is not just a trend; it’s a juggernaut. Video has been proven to attract two to three times as many monthly visitors to a website, double their time spent on the site and has a 157% increase in organic traffic from search engines. The Via Media Creations Digital Video Production Unit is a natural extension of our digital and traditional communication service as we deliver a complete communication solution to inform and engage key stakeholders and build brands in a more multi-dimensional information market. Our production capability includes: • Video news releases • On-line promotional videos • Investor presentations • Internal corporate and training communication Watch a selection of our latest videos at: DIGITAL MEDIA MANAGEMENT We can help you understand digital communications and social media and the far reaching opportunities they present. Our digital and social media consultants will outline what’s already happening in your industry, how you might engage your stakeholders online, how to maximise your online audience reach through social media effectively and securely, and train you and your staff to make the most of your online strategy overall. GRAPHIC DESIGN From look and language to emotion and impact, design is integral to every element of a brand. With a strong focus on creating dynamic and memorable marketing and communications campaigns, our specialist design and animation unit encourages fresh thinking from day one to develop increased brand engagement and loyalty.   Jagdish Sharma is VIA MEDIA CREATIONS’s Managing Director. He started working in PR in the capacity of General Manager of the Burson-Marsteller Prague office in 1991. In mid-1998, he acquired BM’s Czech and Slovak operations and created Donath-Burson-Marsteller. As of January 2011 the name of the agency was changed to Donath Business & Media. During his career in PR, Michal Donath established himself as a renowned crisis communications consultant. He was instrumental in founding the Czech Association of PR Agencies (APRA). He is a long time lecturer of the London School of Public Relations. In the past, Michal held a wide range of managerial positions spanning from planning, international and domestic trade, agriculture to transport and healthcare. Having worked for a number of years as a stringer for TIME Magazine and UPI in Prague, Michal enjoys excellent relations with foreign and local media and Czech politicians. Thanks to his language skills in English and German, he worked as translator for key figures of the Czech and Slovak public life including Václav Havel, former president of the Czech Republic. Michal graduated from the University of Economics, Prague in 1973 with a degree in foreign trade. He also completed a one-year scholarship program at the Institute of Journalistic Sciences of the University of Vienna, Austria. He is fluent in German and English        Services include: • Brand identity development • Website and e-news design • Animation • Publications management • Corporate stationery development • Packaging design • Advertising and editorial design • Signage and large format displays   Community Commitment The Via Media Creations team is committed to supporting the community. Each year, the consultancy lends its time to worthwhile charities through the provision of professional or personal support on a “no fee” basis. Recipients of the consultancy’s support currently include.   IN THEIR OWN WORDS…                                           The company we keep.. Jio Industries Hindustan Zinc Ltd. Jk Cement JK Tyre Hero Moto Corp. Kukas PRSI  
Basic Information Provides comprehensive public relations and public affairs services History: Via Media established in 2007 as part of the A Complete Media Solutions 1998-2010 Via Media Creations is an independently-owned agency, part of the Rajasthan Global network 2012 – 2017 VIA MEDIA CREATIONS was part of PRSI (Public Relations Society of India), an international network of PR agencies Current permanent staff: 5 Operating in the Rajasthan Address: 11/02, Kaveri Path, Madhyam Marg, Mansarovar, Jaipur Bank account: Punjab & Sind Bank, Nirman Nagar, Jaipur Bank account number: 112551591